Which customers are more profitable?
Why did we lose customers?
What results in high retention rate?
- Analyse data for behaviour, preferences, demography, buying pattern to segment customers
- Identify factors and analyse their influence on customer behaviour
Customer Acquisition & Retention
- Using analytics run campaigns promotions to acquire and increase Lifetime Value of a customer
- Design and implement strategies based on analytics to reduce churn, and create models to increase customer engagement
Customer Profile & Rating
- Use concepts from life time value to determine your best customers, predict who your best customer could be
- Understand migration and behaviour of customer over time across segments/category of products and services
- Rating customers based on past data and other factors