Do you know the conversion rate of turning leads into orders over time, by region, products etc?
Do you want to know the sources of leads that convert into order in the shortest period of time?
Do you want to know relative cost per lead by various channels and campaigns?
This will focus on lead generation, nurturing and qualification. It will include following:
Analyse spend on marketing for better allocation of capital and resources e.g cost per lead, cost per opportunity etc change over time as business and market evolved
Using tools apply customer segmentation for better positioning of brand
Target the right customers and maximize returns on campaigns by use of analytics , measurement and reporting
Digital, Social and traditional channel analysis